MTW and its partners, MichLUG members, are proud to have helped Kellogg's Cereal City USA (KCCUSA) create the statues and displays for their Summer Block Party. Doing one statue is a lot of work. But doing 5 is a major project… and that's how many KCCUSA wanted MTW to execute for them!
Battle Creek, the home of the Kellogg® Company, has been home to cereal production for over a century. For many years Kellogg gave factory tours but in the 1990s these were discontinued. Kellogg also has an extensive corporate historical collection of cereal artifacts and memorabilia. |
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KCCUSA was founded in 1998 as a non profit museum, as a way to share the wonder of cereal production via interpretive exhibits, and to make a selection of the historical artifacts accessible to the public. As a way to increase interest, each year KCCUSA chooses a theme or area of specialization. For example, in 2004, the area of focus was tractors, with the theme of "Tractor Days of Summer". For the 2005 season, KCCUSA decided to focus on building and interpretive play, and chose the theme "Summer Block Party" with the idea that they wanted to involve LEGO somehow. In late 2004 they carried out a search to see who might help them, and MTW, partering with a number of MichLUG members, submitted a proposal to create a number of statues and displays for use during the season, and was selected. |
We knew it was important to capture these features and give the impression of size while still retaining approachability so kids could meet their hero… KCCUSA wanted Tony to be the centerpiece of the statues we did for them, and we think we've succeeded. At over 6 feet, Tony dominates the room he's displayed in!
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Tony the Tiger® Tony's Fun Facts
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Snap!, Crackle! and Pop!®These brothers, representing Rice Krispies® Cereal, are among the oldest corporate icons in the US. At around 3 feet in size, they're kid friendly and approachable. As brothers it is important that they share a family resemblance, but each has a distinctive appearance and trademark clothing. |
For instance, Snap!® wears a baker's hat and yellow shoes and coat, while Crackle!,® has a stocking cap, red and white sneakers and light blue top. Pop!® wears a band uniform with epaulettes, laceup shoes and a strap hat.
L-R, Snap!, Crackle!, & Pop!®
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Snap!® | Crackle!® | Pop!® |
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Height | 3' 3" | 3' 0" | 3' 1" |
Weight | 50 lbs | 55 lbs | 55 lbs |
Pieces | 8,700 | 8,500 | 8,200 |
Colors | 8 | 7 | 8 |
Time | 160 Man hours | 160 Man hours | 180 Man hours |
We knew that a box that large would be viewed both up close and from far away so we had to get to a final image that worked at both viewing distances, and use enough colors to be attractive while not using so many as to be impractical.
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Froot Loops® box at KCCUSA Fruit Loops Box Fun Facts
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We did 4 display cases for KCCUSA. We chose to focus on a different theme for each one. The themes are as follows:
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Exterior of castle case installed at KCCUSA Display Fun Facts
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Back Row: Spencer Rezkalla, Jim Garrett, Larry Pieniazek, TONY!, Ken Koleda, Allison Tribul (KCCUSA) |
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About the BuildersA great many people helped make the KCCUSA project happen. Meet them here. |
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Taken at KCCUSA, Tony watches installation of a trimmer, buffer Tony… |
Photo credit: John Grap/The Battle Creek Enquirer |
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Publicity
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