Kellogg's Cereal City USA™
2005 Summer Block Party
Tony the Tiger®
This page presents some construction images and additional information about the process of creating Tony the Tiger®.
Prelimary Design Work
Artwork courtesy of KCCUSA
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Original Art
Many hours of planning were invested before the first Lego brick was laid. Estimates were made for the number
of elements, colors, and types that would be needed to build a six foot tall model. The elements were sourced
by MTW using Bricklink. Kellogg's supplied some artwork and small toy models of Tony. The team studied these
items and a general pose was agreed upon that would give Tony a dynamic quality while not undermining the
model's strength and stability.
Design Study
A 1/3 scale representation model of Tony was built with Lego. This miniature model was used as a guide in constructing
the full sized version. This allowed the team to quickly investigate and iterate various stances and proportions.
Construction of the full sized model by a small dedicated team of individuals took two months.
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Mini-Tony
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Armature & Base Design
Steel Armature Design
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Armature
Since the Tony the Tiger sculpture would be exposed to KCC visitors, a steel armature endoskeleton and base
was designed and fabricated. The steel armature supports the model and the base resists tipping.
Base
The base was fabricated from wood, covered with automotive "speakerbox" carpet. Casters on the underside
of the base allow the model to be moved, and a weight tray allowed insertion of additional weight for stability.
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Underside of Tony's base
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Building Timeline
Week 1: Chris Leach checks
the fit of the mid torso
to the leg template
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Week 2: Mini-Tony guides
the proportions of the
full sized construction
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Week 3: Start of the head
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Week 4: Dave Laswell
shows off Tony's arm
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Week 5: Jim Garrett
hammers away on a section
of Tony's upper torso. Fitting
large sections together
sometimes requires the use
of a rubber mallet (or worse).
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Week 6: Nearing completion
and ready for the steel
armatures
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Week 7: Steel armatures
installed. The raised arm is
finished. The tail remains to
be designed.
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Week 8: Ready for Delivery!
After final gluing and
ballasting of the base.
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Installation
Tony® in context at KCCUSA
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Installed! whew!
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